What is #PinkShirtPromise?

The overwhelming commitment of Canadians across the country who have chosen to take a stand in the fight against bullying helped raise more than $750,000 for bullying prevention programs in over 450 schools across Canada. In support of Pink Shirt Day, Shaw encouraged all Canadians to make kindness stick by posting a positive message on social media using #PinkShirtPromise. For every use of the hashtag, Shaw made a charitable contribution to support bullying prevention programs in Canada to help keep our communities and online spaces safe Click here to learn more

I promise to help stop bullying in its tracks #PinkShirtPromise

How you can help

Take part in the #PinkShirtPromise campaign February 6 - 22 in the following ways:

  • Post a #PinkShirtPromise on Twitter, Facebook, Instagram or LinkedIn
  • Encourage others to post their #PinkShirtPromise
  • Use the custom #PinkShirtPromise Snapchat geofilter on February 22
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Community partners

Learn more about how our partners are providing youth the tools they need to create healthy, supportive, violence-free communities.

Corporate Partners

Thanks to our corporate partners for supporting this year's #PinkShirtPromise initiative.

Shaw's community partners are supported through the Shaw Kids Investment Program, which is dedicated to investing in charitable organizations that build a better future for kids across Canada.